The unnerving ad's called real women

I never really looked into the meaning of the doves cellulite cream. The company tries to advertise "real women" with "real bodies" as opposed to thin models. There modo is try to and show that women should accept and love their bodies for what they are, and not try to become something your not (model/ stick thin). However, the dove company is selling a product to "perfect" womens bodies by removing cellulite that has formed on their "natural bodies that they are supposed to love". I never really thought how contradicting the company was being. If they really wanted women to embrace their natural bodies, they wouldnt be using cellulite remove cream.